Gieves & Hawkes
A ground-up Shopify build for the Savile Row tailor. We replaced eight paid apps with our own code, and the mobile speed score went from 64 to 85.
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Shopify designand developmentfor UK brands
We design and build Shopify shops, from a first store to a full rebuild on Shopify Plus. Every theme is built for the shop it runs, so it's fast on a phone, easy for your team to run and doesn't lean on a pile of monthly apps.
Who it’s for
Shops that have outgrown their theme
Shopify shops that are slow on mobile, or paying for apps that theme code could replace.
Brands moving to Shopify from WooCommerce, Magento or WordPress, where rankings and order history have to come across intact.
Shops selling to trade as well as the public, or in more than one country.
Brands launching a new shop that need the design and the build from one team.
When it isn’t a fit
Businesses turning over less than £2m rarely need Shopify Plus. Standard Shopify is quicker to build, cheaper to run and covers nearly everything a shop of that size needs.
What’s included
A Shopify theme built for your shop
We build custom Shopify themes rather than reskinning a bought one. That keeps the code lean, which is why our rebuilds get faster: at Gieves & Hawkes the mobile speed score went from 64 to 85, and eight apps were replaced with theme code, saving £300 a month.
Where Shopify can't do something, we build it as a custom Shopify app. Shops we look after include Fun Cases, Sublishop, ValuePet and Twisted Tailor.
Includes
Custom Shopify themes, Shopify Plus, Shopify Markets, B2B and wholesale, Migrations to Shopify, Theme speed work, App audits, Custom Shopify apps, Klaviyo, SEO foundations.
Which platform
Shopify
Suits most online shops. It's quick to launch, easy to run and handles high order volumes.
Shopify Plus
For businesses that need B2B and wholesale, several regions, a custom checkout or Launchpad.
Every build is responsive, with the checkout designed for phones, the catalogue for tablets and the homepage for large screens.
Shopify PartnerHow a Shopify project works
Most Shopify rebuilds take 6 to 10 weeks from kick-off to launch, and heavier custom work 10 to 12. We fix the timeline at the end of discovery.
Discovery
One week
We agree the scope, the goals and whether standard Shopify or Shopify Plus is the right fit.
Design
We design the page templates and the product and checkout journeys. You sign off the designs before we start building.
Build
We build the theme, move the products, customers and orders, and connect the apps you keep.
Launch
Redirects from every old URL, analytics, payments and shipping, all tested before the shop goes live.
Care
Optional
A Shopify care plan for updates, speed and new features, with no lock-in.
Shopify results
Measured results from Shopify builds and rebuilds.
85
Gieves & Hawkes mobile speed score out of 100, up from 64 before the rebuild.
+240%
Sublishop sales growth in the three months after relaunch.
+62%
ValuePet average order value the week after launch.
BerryMaeNew
A brand identity and a custom Shopify theme for a new phone case brand. Shoppers choose their phone once, from 68 models, and the shop shows the cases that fit.
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Sublishop
A Shopify relaunch for a trade print supplier, plus two AI tools for stock planning and competitor tracking. Sales rose 240% in three months.
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ValuePet
A Shopify redesign for one of Ireland's biggest pet retailers, with a Pet Hub that personalises the shop and an app that keeps their two stores in step.
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Fun Cases
A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.
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Twisted Tailor
A Shopify rebuild for the London menswear label. We replaced eight apps with native code and built an AI support agent that passes complex tickets to a person.
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Origin Architectural
A move from WordPress to Shopify with no loss of rankings, plus an AI pipeline that retouches customers' installation photos.
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it's Pouch
Shopify development for a new product line, and a set of order and lifecycle emails designed to match the brand.
Read the case studyQuestions about Shopify websites
If your question isn’t answered here, get in touch.
A Shopify rebuild usually costs between £5k and £25k, depending on the number of templates, the custom features and whether you're on Shopify Plus. We scope the work before we quote, and the discovery call is free.
How to start
Start with a 30-minute call
Tell us about the shop and what's holding it back. We'll scope the work, then quote.
Get in touch
Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.
Related services
Custom Shopify appsCustom Shopify app development for one store: loyalty schemes, syncing between stores and features on the product page.SEOGetting you found on Google, and in the answers people get from ChatGPT, Claude and Perplexity.Email marketingAutomated flows and campaigns on Klaviyo that bring past customers back without extra ad spend.View all servicesTell us aboutyour project.
Get in touch
You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.