Gieves & Hawkes
A ground-up Shopify build for the Savile Row tailor. We replaced eight paid apps with our own code, and the mobile speed score went from 64 to 85.
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Shopify andWordPresswebsites
We design and build websites on Shopify and WordPress. We use Shopify for online shops and WordPress for content-led sites. Every build is fast on a phone, easy for your team to edit and set up for search from launch.
Who it’s for
Online shops and business websites
Third-party apps on the old theme
- Cart recommendationsAppTheme code
- Trouser upsellAppTheme code
- Size recommenderAppTheme code
- Size guideAppTheme code
- GalleryAppTheme code
- WishlistAppTheme code
- Bundle logicAppTheme code
- Back-in-stock alertsAppTheme code
Roughly $250 a month off the app bill
Online shops that are slow, hard to update or paying too much in monthly app fees.
Businesses that need a website their own staff can edit without a developer.
Sites moving off WooCommerce, Magento or an older WordPress build, where rankings and order history need to come across intact.
Brands with an existing identity or a finished design that needs building.
When it isn’t a fit
Businesses turning over less than £2m rarely need Shopify Plus. Standard Shopify is quicker to build, cheaper to run and covers nearly everything a shop of that size needs.
What’s included
A fast site your team can edit
Every site we build loads quickly, is designed for phones first and can be edited by your own team. It launches with SEO foundations in place and a clear structure, so AI tools or automations can be added later if you need them.
Shopify and WordPress cover about 95% of what a growing business needs from a website, so we rarely recommend a headless build. Where a site needs something the platform can't do, we build that part ourselves.
Includes
Shopify, Shopify Plus, WordPress, Block themes, Custom theme development, Platform migrations, Performance, UX and UI, Conversion, SEO foundations.
Which platform
Shopify
Suits most online shops. It's quick to launch, easy to run and handles high order volumes.
Shopify Plus
For businesses that need B2B and wholesale, several regions, a custom checkout or Launchpad.
WordPress
For content-led sites, such as service businesses, portfolios and company blogs.
Every build is responsive, with the checkout designed for phones, the catalogue for tablets and the homepage for large screens.
Shopify PartnerHow a website project works
Most projects take 4 to 12 weeks from kick-off to launch. WordPress builds usually take 4 to 6 weeks, Shopify rebuilds 6 to 10, and heavier custom work 10 to 12. We fix the timeline at the end of discovery.
Discovery
One week
We agree the scope, the goals, the audience and the platform.
Design
We set the visual direction, design the page templates and make the UX decisions. You sign off the designs before we start building.
Build
We build the theme or template, connect the integrations and structure the content so it's easy to manage.
Launch
Testing, redirects, analytics and DNS, all checked before the site goes live.
Care
Optional
A retainer for updates, conversion work, performance monitoring and new features. Most clients keep us on for 2 to 6 days a month, with no lock-in.
Website results
Measured results from website projects, from luxury tailoring to trade print.
85
Gieves & Hawkes mobile speed score out of 100, up from 64 before the rebuild.
99
ANYPRINT's Lighthouse performance score, up from 54.
+240%
Sublishop sales growth in the three months after relaunch.
ANYPRINT
A WordPress rebuild designed around page speed from the start. Lighthouse performance went from 54 to 99.
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Fun Cases
A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.
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Origin Architectural
A move from WordPress to Shopify with no loss of rankings, plus an AI pipeline that retouches customers' installation photos.
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Threadology
A fast, phone-first WordPress site the team can edit themselves, with no custom CMS and no headless setup.
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F&P Agency
A WordPress redesign that moved an estate agency's site upmarket to match their rebrand.
Read the case studyQuestions about websites
If your question isn’t answered here, get in touch.
It depends on scope. WordPress builds usually cost between £4k and £15k, and Shopify rebuilds between £5k and £25k. Heavier custom work and Shopify Plus builds cost more. We scope the work before we quote, and the discovery call is free.
How to start
Start with a 30-minute call
We'll talk through what you need and whether we're a good fit, then scope the work before we quote.
Get in touch
Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.
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Get in touch
You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.