Fun Cases
A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.
Read the case studyAll servicesDesign
Brandidentity anddesign systems
We design identity, interface, motion and typography as one system. The tokens, components and guidelines are set once, so every page, campaign and product after that is quicker to produce and consistent with the brand.
Colour
PaperInkBlue
Type
Aa
Satoshi, in two weights
Component
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Motion
One easing curve, used everywhere
Who it’s for
Brands that need a consistent look
Website
Email
Social
Print
Packaging
Signage
Brands with a logo and colour palette that are used differently everywhere.
Businesses repositioning themselves that have outgrown their current identity.
Teams that keep redesigning the same components from scratch.
Businesses planning a new website that want the brand settled first.
What’s included
Rules for how the brand is used
A design system sets the rules for tokens, typography, motion and interface components, so anyone producing work for the business has a clear reference.
We create new identities for businesses that are repositioning, and turn existing brands into systems that can grow with them.
Includes
Brand identity, Design tokens, UI component systems, Typography, Motion, Iconography, Design ops, Brand guidelines.
How a design project works
Timings depend on the brief, so we'll give you a timeline once we've seen it.
The brief
You tell us what you need and where the current brand falls short.
Proposal
We propose what the system should include for your business.
Identity and rules
The identity, then the tokens, typography, motion and iconography that everything else is built from.
Components and guidelines
Interface components and written brand guidelines, so your team and ours can produce new pages and campaigns without starting from scratch.
Design work
Fun Cases was a full rebrand covering the logo, tone of voice, website, social templates and a new email system. All of it launched at the same time.
F&P Agency
A WordPress redesign that moved an estate agency's site upmarket to match their rebrand.
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Threadology
A fast, phone-first WordPress site the team can edit themselves, with no custom CMS and no headless setup.
Read the case study
it's Pouch
Shopify development for a new product line, and a set of order and lifecycle emails designed to match the brand.
Read the case studyHow to start
Start with a brief
Tell us what you need, and we'll come back with a proposal for the system.
Get in touch
Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.
Related services
WebsitesShopify shops and WordPress sites, designed and built by us, with custom features added where the standard platform can't do what you need.MarketingPaid ads, email and social media run together, with reporting that's easy to read.SEOGetting you found on Google, and in the answers people get from ChatGPT, Claude and Perplexity.View all servicesTell us aboutyour project.
Get in touch
You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.