Fun Cases
A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.
Read the case studyPaid searchand paid socialon Google and Meta
We run Google Ads and Meta Ads, covering search, Shopping, Performance Max and paid social. We measure every campaign against each product's margin, because a campaign can show healthy revenue while losing money.
What you spend
The first results usually show in weeks 2 to 4
This gap is what we manage, measured against your margins
What comes back
Who it’s for
Businesses spending on Google or Meta ads
Return on ad spend
What the ad platform reports
What your accounts show
Businesses spending on Google or Meta without knowing what it returns.
Advertisers whose ad reports show a good return that their accounts don't reflect.
Businesses that have run their own campaigns or boosted posts and now want them managed.
Businesses planning to increase their ad spend that want to know how far it can go.
When it isn’t a fit
We recommend a level of spend based on your margins, and we've told clients to cut their ad budget before now.
What’s included
Ad accounts managed week to week
We set up your accounts or rebuild the existing ones, then manage search, Shopping, Performance Max and paid social every week. The aim is steady spend that returns more as your catalogue grows.
We can produce the ads too. Our in-house designers make static and motion creative, and we work with editorial videographers for performance video when it's needed. If you have a creative team, we'll work with them.
Attribution is difficult in 2026. We use server-side tracking, marketing mix modelling on larger accounts, and incrementality tests on the channels that matter most.
Includes
Google Ads, Google Shopping, Performance Max, Meta Ads, Paid social, Ad creative, Server-side tracking, Attribution, CRO and landing pages, Reporting.
How PPC works
Paid ads usually show results within 2 to 4 weeks.
A free audit
30 minutes
We review your ad accounts and show you where budget is being wasted.
Benchmarks
We work out what return is realistic for your margins and your category, and agree a level of spend. Most of our clients put 10 to 20% of revenue into paid acquisition.
Build
Campaign structure, tracking and creative, set up so we can see what's working.
Weekly management
First results in 2 to 4 weeks
Bids, budgets, audiences and creative, adjusted each week against product margin.
Monthly checkpoints
A clear report covering cost per acquisition, lifetime value and average order value.
PPC results
We manage paid search and paid social for Fun Cases across Google and Meta.
8+
blended return on ad spend at Fun Cases, held consistently.
£35k
a month managed for Fun Cases across Google and Meta.
Sublishop
A Shopify relaunch for a trade print supplier, plus two AI tools for stock planning and competitor tracking. Sales rose 240% in three months.
Read the case studyQuestions about PPC
If your question isn’t answered here, get in touch.
It depends on the category. Fun Cases run at a blended return of 8 or more, sustained on £35k a month of spend. Luxury and considered-purchase categories run lower, at 3 to 5 times. We benchmark against your margins and tell you what's realistic before you commit any spend.
How to start
Start with a free ad account audit
It takes about 30 minutes, and we'll show you where budget is being wasted.
Get in touch
Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.
Other marketing and related services
Email marketingAutomated flows and campaigns on Klaviyo that bring past customers back without extra ad spend.SEOGetting you found on Google, and in the answers people get from ChatGPT, Claude and Perplexity.Social media managementPlanned, on-brand posts that keep your business visible between enquiries.View all servicesTell us aboutyour project.
Get in touch
You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.