Fun Cases

We built the new theme from scratch around how people shop for phone cases. It has a mega menu with trending collections and products, predictive search, a native wishlist, and a slide-out cart that shows progress towards free shipping and a free gift.

Every section can be edited in the theme editor and the colour palette is a theme setting, so the in-house team can restyle or rearrange pages without a developer.

With 20,000 designs, customers shouldn't have to check compatibility on every product. The site asks for their phone model once and remembers it. From then on, every product image in collections, search results and product pages shows the case on that exact phone.

This removes the biggest source of doubt when buying a phone case: whether the design the customer likes will fit the phone they own.

We built SEO into the rebuild from the start: content architecture, internal linking, technical foundations, and a content programme tied to the merchandising calendar.

Fun Cases have since reached #1 on Google UK for 'Phone Cases', one of the most competitive category terms in the market.

We run paid media on Google and Meta, with combined spend of around £35,000 a month and blended ROAS consistently above 8. Search, Shopping, Performance Max and paid social campaigns are all optimised against product margins rather than top-line revenue alone.

We manage the spend week to week as the catalogue grows.

Fun Cases invested in automatic printing machines, but not every order can go to them. It depends on the phone model and case type the customer chose.

We built a routing app that checks every order as it comes in. Orders the machines can handle go straight to the automatic printers with no manual step, and the rest are queued for manual printing in-house. On the automatic route, an order can be placed and printed within two minutes.

AI triages and summarises every incoming ticket and drafts a reply. A member of the team then reviews, edits and sends it. Customer service hours are down 70% and customer satisfaction has improved. Replies stay in the brand's tone because a person signs off each one.

Staff enter a design and a collection title, and the tool generates and publishes a full range (Phone Cases, Laptop Sleeves, Lunchboxes, Keyrings, Posters) in under ten minutes, including mockups, SKUs, variants, imagery and copy. Creating a range used to take the merchandising team a day.

Staff upload a product mockup and get back lifestyle images for Instagram in two clicks, with models, settings and different angles. The images can go straight to social without booking a photographer.

Off-the-shelf warehouse management software was either too big or too limited for Fun Cases, so we built a custom WMS for their operation. It connects directly to Shopify, shows live stock without any middleware, and the client owns it outright.

The system also includes a productivity tracker for the pick-and-pack team, AI restock and fulfilment recommendations, and a set of smaller tools we build as the ops team ask for them. We keep adding to it.