FunCases
A Shopify storefront, a custom inventory system, and three production-grade AI tools. Built for a team that ships designs faster than most brands ship campaigns.
Visit live siteServices
Shopify · AI integrations · Custom WMS · SEO · PPC · Email
Stack
Shopify · Klaviyo · Google · Meta
Timeline
Long-term partnership
Year
Since 2012
Fun Cases ship thousands of phone cases across custom designs and licensed ranges. The old workflow turned ten new designs into a day of manual uploads. The new one does it in under ten minutes. Customer service hours are down 70%. And revenue is up 300% over the last five years.
Chapter 01
Website
A Shopify storefront rebuilt for speed, merchandising flexibility, and a checkout that holds up on peak sales days.
The partnership
Built to keep up with the pace
Fun Cases design and ship quickly. The site had to match. We rebuilt on Shopify with a focus on speed, merchandising flexibility, and a checkout that holds up on their best sales days.
One partnership, long-term. Continuously iterated against live business pressure rather than launched once and left.
Revenue growth · 5 years
+300%
year-on-year
Avg. conversion rate
6.0%
worldwide
Peak CR · Dec 2025
11.2%
highest day
funcases.com
Chapter 02
Marketing & SEO
A growth loop that earns out each quarter across paid, lifecycle, and organic. Built on a technical SEO foundation that reads cleanly to Google and LLMs.
SEO
Ranked #1 for 'Phone Cases'
SEO was built into the rebuild, not bolted on after. Content architecture, internal linking, technical foundations, and a content program tied to the merch calendar.
Fun Cases have since peaked at #1 on Google UK for 'Phone Cases', one of the most competitive category terms in the space.
Revenue via email
30%
of total revenue
Paid spend · monthly
£35k
across Google & Meta
Blended ROAS
8+
sustained
Email marketing
Thirty percent of revenue, earned quietly
Email is the highest-leverage channel in Fun Cases' stack. Lifecycle flows on Klaviyo, campaign design tied to the merch drop calendar, segmentation on real behaviour rather than vanity fields.
Over 30% of total revenue now comes through email. The kind of compounding margin that doesn't need more ad spend to stand up.
PPC
£35k a month, returning 8× and climbing
Paid media on Google and Meta. Combined spend around £35,000 a month, blended ROAS consistently above 8. Search, Shopping, Performance Max, paid social all tuned against actual product margins rather than top-line revenue alone.
No spikes. No hero launches. Compounding spend against a catalogue that keeps widening, shepherded week-to-week.
Chapter 03
Custom Apps
Three production AI tools and a custom Stock System. Each one built into the Fun Cases workflow, earning its keep daily.
AI customer service
Every incoming ticket is triaged, summarised, and drafted by AI. A human reviews, edits, and sends. Customer service hours are down 70%. Response times are up. Tone stays on-brand because humans still sign off.
FunCases · Support Queue
Jess Morgan
2mIs the iPhone 15 Pro case MagSafe compatible?
Aran Patel
14mOrder #27481 · when will it ship?
Lola Garcia
22mReceived wrong model, need a swap
Marcus Leung
1hCan I customise an existing design?
Lola Garcia
Return request · Order #27396
Hi, ordered a case for iPhone 14 but received one for iPhone 13. Can I swap it? Need it for a trip on Friday.
Customer · 22 min ago
AI draft · ready to review
Hi Lola, sorry about that. I’ve generated a pre-paid return label for the iPhone 13 case (check your inbox) and dispatched the iPhone 14 replacement on priority shipping. It should arrive Thursday. Anything else I can sort before your trip?
AI product generator
Drop in a design and a collection title. The tool generates and publishes a full range (Phone Cases, Laptop Sleeves, Lunchboxes, Keyrings, Posters) in under ten minutes. Mockups, SKUs, variants, imagery, copy. Merchandising went from cutting a range in a day to cutting it before lunch.
FunCases · Product Generator
CompleteUploaded design
Collection title
Pocket Trinkets
5 products · 3 min 41s
Generated · 5 products · published to Shopify
AI generated
Phone Case
Pocket Trinkets
Laptop Sleeve
Pocket Trinkets
Lunchbox
Pocket Trinkets
Keyring
Pocket Trinkets
Poster
Pocket Trinkets
AI image generator
Upload a product mockup. Get back Instagram-ready lifestyle imagery in two clicks. Model shots, environments, angles. Ready for social without a photographer on the books.
FunCases · Image Generator
4 variants · 6sInput mockup
2 clicks.
4 Instagram-ready lifestyle variants. No photographer. No location.
Generated · 4 variants · 6s
Stock System
A WMS that actually fits the business
Off-the-shelf warehouse management was either too big or too limited. We built a custom WMS tailored to the Fun Cases operation. Integrated directly with Shopify, live stock, no middleware headaches, owned outright by the client.
The platform also runs a productivity tracker across the pick-and-pack team, AI-driven restock and fulfilment recommendations, and a growing set of small tools the ops team ask for and we ship. It's less of a product and more of a living system.
Movement History
Movements · today
128
AI-recommended restocks
14
Pick accuracy · 7d
99.4%
| Action | Order # | SKU | Title | From | Qty | At |
|---|---|---|---|---|---|---|
| pickOrderDecrement | FC349275 | GHOOD1314 | Grey Kids Hoodie · 13–14 | BOX-GHOOD1314 | −1 | 17 Apr 2026 10:53 |
| pickOrderDecrement | FC348160 | TUMBLER | 40oz Tumbler · White | BOX-TUMBLER | −1 | 17 Apr 2026 10:53 |
| pickOrderDecrement | FC349335 | LUXKEY | Luxury Keyring | BOX-LUXKEY | −1 | 17 Apr 2026 10:53 |
| pickOrderDecrement | FC349612 | 7-TGSP | iPhone 6/7/8/SE · Tempered Glass Screen Protector | BOX-7TGSP | −1 | 17 Apr 2026 10:53 |
| pickOrderDecrement | SS15146 | S26ULTRAFLEXCLEAR | Galaxy S26 Ultra · Flexible Rubber Sides · Clear | EJH6 | −4 | 17 Apr 2026 10:53 |
| move | SS15146 | S26ULTRAFLEXCLEAR | Galaxy S26 Ultra · Flexible Rubber Sides · Clear | BOX172 | +6 | 17 Apr 2026 10:53 |
| pickOrderDecrement | FC349475 | LUNCH | Lunchbox | BOX-LUNCH | −1 | 17 Apr 2026 10:53 |
| pickOrderDecrement | SS15146 | 14PROMAXFLEXCLEAR | iPhone 14 Pro Max · Flexible Rubber Sides · Clear | AH5 | −3 | 17 Apr 2026 10:53 |
| pickOrderDecrement | FC349448 | S25FLEXCLEAR | Galaxy S25 · Flexible Rubber Sides · Clear | AJ10 | −2 | 17 Apr 2026 10:53 |
| pickOrderDecrement | FC349448 | LAPTOP-LARGE | Large Laptop Sleeve · 15–16 | BOX-LAPTOP-LARGE | −1 | 17 Apr 2026 10:53 |
Deliverables
Next steps
Thinking about your own build?
Tell us what you’re trying to build, fix, or rethink. 30 minutes, no decks, no pressure.
