FunCases

The new theme was built from scratch around how people actually buy phone cases. A mega menu with trending collections and products built in, predictive search, a native wishlist, and a slide-out cart with free-shipping and free-gift progress built in.

Every section is editor-friendly, the whole palette is a theme setting, and the in-house team can restyle or rearrange without a developer in the loop.

Nobody browsing 20,000 designs wants to check compatibility on every one. So the site asks once. Choose your phone model and it follows you everywhere: every product image across every collection, search result, and product page shows the case on your exact phone.

It removes the single biggest point of friction in buying a phone case: wondering whether the one you love fits the phone you own.

SEO was built into the rebuild, not bolted on after. Content architecture, internal linking, technical foundations, and a content program tied to the merch calendar.

Fun Cases have since peaked at #1 on Google UK for 'Phone Cases', one of the most competitive category terms in the space.

Paid media on Google and Meta. Combined spend around £35,000 a month, blended ROAS consistently above 8. Search, Shopping, Performance Max, paid social all tuned against actual product margins rather than top-line revenue alone.

No spikes. No hero launches. Compounding spend against a catalogue that keeps widening, shepherded week-to-week.

Fun Cases invested in state-of-the-art automatic printing machines, but not every order can go to them. Which route an order takes depends on the phone model and case type the customer chose.

So we built a custom routing app that makes the call on every order as it lands. Machine-compatible orders go straight to the automatic printers, no human in the loop; the rest are queued for in-house manual printing. On the automatic route, an order can be placed and printed within two minutes.

Every incoming ticket is triaged, summarised, and drafted by AI. A human reviews, edits, and sends. Customer service hours are down 70%. Response times are up. Tone stays on-brand because humans still sign off.

Drop in a design and a collection title. The tool generates and publishes a full range (Phone Cases, Laptop Sleeves, Lunchboxes, Keyrings, Posters) in under ten minutes. Mockups, SKUs, variants, imagery, copy. Merchandising went from cutting a range in a day to cutting it before lunch.

Upload a product mockup. Get back Instagram-ready lifestyle imagery in two clicks. Model shots, environments, angles. Ready for social without a photographer on the books.

Off-the-shelf warehouse management was either too big or too limited. We built a custom WMS tailored to the Fun Cases operation. Integrated directly with Shopify, live stock, no middleware headaches, owned outright by the client.

The platform also runs a productivity tracker across the pick-and-pack team, AI-driven restock and fulfilment recommendations, and a growing set of small tools the ops team ask for and we ship. It's less of a product and more of a living system.