Gieves&Hawkes
A ground-up Shopify rebuild for the Savile Row house after the Frasers takeover. Ranked #1 on Google UK for 'luxury suit', from zero.
Visit live siteServices
Shopify build · eCommerce consultancy · SEO · Email marketing
Stack
Shopify · Custom theme
Timeline
Ongoing partnership
Year
2014 to present
Gieves & Hawkes have tailored for British royalty since 1771. When Frasers Group took over the brand, the digital estate needed rebuilding from the ground up. A platform the new operation could own, edit, and scale without calling developers for every season.
Chapter 01
Website
A ground-up Shopify rebuild with a custom theme tuned for luxury. Quiet typography, considered pacing, a checkout that stays calm under high-intent traffic.
The rebuild
Shopify, ground-up
We rebuilt the storefront on Shopify with a custom theme tuned for luxury. Quiet typography, considered pacing, heavyweight imagery, and a checkout that stays calm under high-intent traffic.
Nothing templated, nothing borrowed. Every section, every block, every product template built for Gieves.
gievesandhawkes.com
Chapter 02
Marketing & SEO
A technical SEO foundation and content program that took the brand to #1 on Google UK for 'luxury suit'. Organic traffic compounds month on month.
SEO
From rebuild to category leader
Content, structure, links, and a technical foundation that reads cleanly to both Google and LLMs. Within months, Gieves ranked #1 in the UK for 'luxury suit'. The organic engine has compounded ever since.
Peak ranking · Google UK
#1
for 'luxury suit'
One of the most competitive terms in fashion search.
Organic clicks · first 6 months
+46%
growth
Organic impressions
2.3M
per month
Chapter 03
Consultancy
The eCommerce team Gieves don't need to hire. Ongoing strategy, platform guidance, and hands-on delivery, plugged in week to week.
Ongoing partnership
Blending into the team
Our team blends in where there are gaps in theirs. Strategic calls, specialist one-off work, and growth programs that sit outside the day-to-day but still need senior eCommerce eyes on them.
We liquify around whatever the in-house team is running. Strategy, platform decisions, and growth planning when the conversation goes bigger. Hands-on delivery when scope widens. A vetted network of marketing, design, and dev specialists pulled in per project when the work calls for it. Same consistent point of contact, shape-shifting scope.
Deliverables
Next steps
Thinking about your own build?
Tell us what you’re trying to build, fix, or rethink. 30 minutes, no decks, no pressure.
