Start a project

All servicesMarketing

Paid ads, emailand social media,run together

We run paid ads, email and social media together for online businesses. Analytics shows which spend is paying back, and the budget is adjusted to match.

Paid ads and social reach new customers.

Analytics shows which spend is paying back, and the budget is adjusted to match.

Email brings them back without paying for another click.

Who it’s for

Businesses already spending on marketing

  • Businesses spending on Google or Meta ads without a clear view of what they bring in.

  • Shops with a large email list that earns very little.

  • Businesses whose social media stops whenever work gets busy.

  • Teams receiving marketing reports that don't help them make decisions.

When it isn’t a fit

We recommend a level of spend based on your margins. We've told clients to cut their ad budget when their email flows weren't performing.

Fun Cases collection page
A Fun Cases campaign email on a phone

Email, PPC and social media

Marketing covers three services. Each can be taken on its own or combined with the others.

What’s included

Marketing measured against your margins

We measure campaigns against your product margins, because revenue alone can make a loss-making campaign look healthy. Email flows are built around what each customer has done, and attribution is reported in a way you can act on.

A typical retainer covers paid media on Google and Meta (and sometimes TikTok), lifecycle email on Klaviyo with flows, campaigns and segmentation, analytics and attribution, and a monthly report. Some retainers also include conversion sprints and landing page work.

Monthly report

  • Campaign A
  • Campaign B
  • Campaign CLosing money

Includes

Google Ads, Meta Ads, Performance Max, Paid social, Lifecycle email on Klaviyo, Campaign email, Social media management, Attribution, Analytics, CRO, Reporting.

How marketing works

Paid ads show results within 2 to 4 weeks, rebuilt email flows within 6 to 8, and SEO-aware content marketing within 3 to 6 months.

  1. A free audit

    30 minutes

    We review your accounts and show you where budget is being wasted.

  2. Benchmarks

    We work out what's realistic for your margins and stage of growth, and agree a level of spend before any budget goes out. Most of our clients put 10 to 20% of revenue into paid acquisition.

  3. Paid ads

    Results in 2 to 4 weeks

    Google and Meta campaigns, managed against product margin.

  4. Email

    Results in 6 to 8 weeks

    Lifecycle flows and segmentation on Klaviyo, rebuilt to bring in more revenue.

  5. Monthly checkpoints

    Each month we review progress against cost per acquisition, lifetime value and average order value.

Marketing results

Figures from the email and paid campaigns we run for clients.

£3m+

generated through email every year, across our clients.

£15k

from a single Sublishop email, their biggest campaign so far.

8+

blended return on ad spend at Fun Cases, held on £35k a month.

Fun Cases project by Webgro

Fun Cases

A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.

Read the case study
Gieves & Hawkes project by Webgro

Gieves & Hawkes

A ground-up Shopify build for the Savile Row tailor. We replaced eight paid apps with our own code, and the mobile speed score went from 64 to 85.

Read the case study
Sublishop project by Webgro

Sublishop

A Shopify relaunch for a trade print supplier, plus two AI tools for stock planning and competitor tracking. Sales rose 240% in three months.

Read the case study
it's Pouch project by Webgro

it's Pouch

Shopify development for a new product line, and a set of order and lifecycle emails designed to match the brand.

Read the case study
Paragon Freight project by Webgro

Paragon Freight

A WordPress redesign for a freight business, plus ongoing social media management.

Read the case study

Questions about marketing

If your question isn’t answered here, get in touch.

Paid media management (Google, Meta and sometimes TikTok), lifecycle email on Klaviyo (flows, campaigns and segmentation), analytics and attribution, and monthly reporting. Some retainers also include conversion sprints and landing page work.

How to start

Start with a free audit

A 30-minute review of your ad and email accounts, showing where budget is being wasted.

Get in touch

Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.

Tell us aboutyour project.

Get in touch

You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.