[ 05 ] Marketing
Paid, email, and analytics, one compounding loop.
Google and Meta at the top. Klaviyo lifecycle holding the middle. Analytics and attribution honest enough to steer both. No hero launches, no dashboard theatre.
Email marketing · across our clients
£3m+
generated annually through email
Sublishop · biggest single campaign
£15k
from one send
Fun Cases · blended ROAS
8+
sustained on £35k/mo spend
Overview
What we mean by this
Paid media alone doesn't build a brand. Email alone doesn't drive new customers. We run both as a single loop, with analytics as the honest broker that tells you where each pound is earning out.
Campaigns tuned against actual product margin, not top-line revenue. Lifecycle flows that land because they're relevant, not because they're frequent. Attribution you can actually read and act on.
Capabilities
What we actually do.
Why brands pick us
Four reasons brands pick us.
Flexible, affordable packages
For every business, brand, and budget. We scope against what you actually need, not a price sheet.
One studio, six capabilities
No agency-hopping for strategy, build, and marketing. Same team, same standard, across the whole loop.
15+ years of eCommerce and WordPress
Under the bonnet. Not a freelancer pivot or a junior team learning on your project.
Measurable outcomes, not reassurance
We'll tell you which work pays back and which doesn't. Honest scoping before contracts, honest reporting after.
Selected work
Marketing in the wild.
Fun Cases
A Shopify storefront, a custom inventory system, and three production-grade AI tools. Built for a team that ships designs faster than most brands ship campaigns.
Gieves & Hawkes
A ground-up Shopify rebuild for the Savile Row house after the Frasers takeover. Ranked #1 on Google UK for 'luxury suit', from zero.
Sublishop
A Shopify relaunch plus two custom AI apps (an inventory planner and a live competitor tracker) for a B2B print supplier. Sales up 240% in the first three months.
it's Pouch
Shopify development and a considered email notification system for a lifestyle brand shipping a new line.
Common questions
Paid media management (Google, Meta, and sometimes TikTok), lifecycle email on Klaviyo (flows, campaigns, segmentation), analytics and attribution, monthly reporting. Some retainers also include CRO sprints and landing-page work.
Depends on margin and growth stage, but most of our clients run at 10–20% of revenue on paid acquisition. We'd rather steer you to the right spend level than just spend whatever you hand us. We've told clients to reduce their paid budget when email flows weren't pulling their weight.
Depends on the category. Fun Cases run at 8+ blended ROAS sustained against £35k/month spend. Luxury and considered-purchase categories run lower (3–5x). We'll benchmark against your margin structure and tell you what's realistic before committing spend.
Best-in-class is 25–40% for most eCommerce brands. Fun Cases sits at 30%+, mostly lifecycle flows on Klaviyo, not campaign blasts. If you're under 15%, there's significant headroom.
Both, if you need. We have in-house designers for static and motion creative, and partner with editorial videographers for performance video where required. Or we'll work with your creative team if you have one.
Messy, honestly. iOS and third-party cookie changes have broken traditional last-click attribution. We use a mix of server-side tracking, MMM (marketing mix modelling) for larger accounts, and honest causal testing (incrementality) for the channels that matter most. No dashboard theatre.
Yes, we often run as the strategic lead with an in-house junior executing, or alongside a specialist paid-media agency handling one channel while we handle the others. Collaborative, not territorial.
Paid media within 2–4 weeks. Email flow rebuilds within 6–8 weeks. SEO-aware content marketing 3–6 months. We set monthly checkpoints against metrics that actually matter (CPA, LTV, AOV) rather than vanity ones.
Next steps
Need marketing that pays back?
Start with a 30-minute audit. We'll tell you where your budget's leaking, for free.
Most clients end up across two or three
More Ways To Gro.
Services compound when they work together. Here’s what pairs well with marketing.
Design
Systems, not decoration.
Brand identity, UI systems, motion, and typography as one coherent system. Build once, ship faster forever after.
Websites
Sites that sell, scale, and stay yours.
Shopify and WordPress builds with the same speed, conversion, and SEO foundations across both. Plus the bespoke functionality when the standard stack isn't enough.
Consultancy
eCommerce strategy, without the fluff.
Senior eCommerce expertise that plugs in where your team needs it. Strategy, platform calls, growth planning, and hands-on delivery, shaped around your in-house team.