All workWordPress · Social2025 to present
Paragon Freight
- The brief
- Paragon Freight needed a more credible website, and social media to support it between visits.
- What we did
- We redesigned the WordPress site over eight weeks and added a currency selector for enquiries from the EU, the Middle East and North America. We've managed their social media since.
- Results
- Visitors see rates and quotes in their own currency from the first click, and the site and social feed share the same branding.
- 8 weeks, then a retainer
Timeline
Background
Freight customers need to trust a company before they get in touch. Paragon Freight needed a more credible website and a social media presence to support it.
Part 1 of 2
Website
A WordPress redesign focused on credibility, the full range of services and clear ways to enquire.
In this section
Scope
Website redesign
We redesigned the WordPress site to build credibility, explain the full range of services and give visitors clear ways to enquire. It's fast and the team can edit it in-house.
International enquiries
Currency selector
Paragon get enquiries from operators across the EU, the Middle East and North America. We added a currency selector so visitors see rates and quotes in their own currency from their first visit.
Results
What changedfor Paragon Freight
Visitors see rates and quotes in their own currency from the first click, and the site and social feed share the same branding.
Deliverables
- WordPress redesign
- Multi-currency selector
- Ongoing social media management
Part 2 of 2
Social
Ongoing social media management to keep the brand visible between project enquiries.
Retainer
Social media management
We manage Paragon's social media week to week and keep the branding consistent with the new website.