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Articles from the Webgro team on building websites, SEO and using AI in a business.

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Showing all eleven articles, newest first.

  1. SEOOct 20266 min read

    Google's record share price fall: what it means for SEO and AI search.

    Alphabet had its worst day since 2004 on 29 October, partly over slower search growth and AI spending. It doesn't mean SEO is dead. Here's what still works in Google, what changes with AI answers, and what to do about both.
  2. ShopifyOct 20266 min read

    Shopify's Fall '26 Edition: what UK shops should actually do with it.

    Shopify released its Fall '26 Edition, called Exponential, on 28 October 2026. Most of it is about selling through AI assistants. Here's what matters for a UK shop, what to switch on now, and what you can safely ignore.
  3. WebsitesOct 20266 min read

    How much does a website cost in the UK?

    UK price guides put a small business website from an agency at about ยฃ2,000 to ยฃ8,000, and an online shop at about ยฃ5,000 to ยฃ30,000 or more, plus a monthly cost to keep it running. Here's what drives the price, what you pay after launch, and how to get a quote you can trust.
  4. SecurityOct 20267 min read

    How to check your website for PHP vulnerabilities, including PHP2Shell.

    On 21 October 2026 PHP fixed two critical flaws, known as PHP2Shell, that let an attacker run code on a web server with a single request. Here's how to check whether your site is affected and what to do about it.
  5. StrategyMay 20266 min read

    What 'vibe coding' is, and where it breaks.

    Vibe coding turns the AI into the developer and you into the editor. It's brilliant for the first 80% and a slow-motion disaster for the last 20. Here's the line we draw with our clients, and what we use AI for instead.
  6. AIApr 20265 min read

    AI in 2026: the boring wins.

    Every AI hot take is about agents, autonomous workflows, or whatever's on the front page of Hacker News this morning. The wins we've actually shipped this year are far more boring. They're also the ones that compound.
  7. SEOApr 20266 min read

    SEO after AI Overviews: the three levers that still move the needle.

    AI Overviews killed half of organic CTR for informational queries. SEO didn't die, it just got harder to fake. Here's what's still working for our clients in 2026.
  8. StrategyApr 20266 min read

    Shopify vs headless: a framework for choosing in 2026.

    The Shopify-vs-headless debate has become reflexive. The truth is usually less interesting: the right answer depends on six questions nobody's asking.
  9. AIApr 20264 min read

    Five AI integrations that paid back in their first month.

    Most agency AI builds are theatre. But a handful have paid back their build cost in week four, not month four. Here's what actually worked.
  10. Web CraftMar 20267 min read

    The hidden cost of CMS complexity, and why less is faster.

    Most CMS rebuilds aren't about features. They're about complexity. Somebody built for every possible future need, and now nobody can update the homepage without a ticket.

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