Fun Cases
A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.
Read the case studyAll servicesSEO
SEO forGoogle andAI search
We fix the technical basics first: clean markup, fast pages, sensible URLs and schema. Then we write content that answers the questions people in your market search for. We also optimise it so that Claude, ChatGPT and Perplexity mention your brand, as well as Google.
- Fun Cases
First on Google UK, for a term with more than 25,000 UK searches a month.
- Gieves & Hawkes
First on Google UK, for a term with more than 16,000 searches a month.
Who it’s for
Businesses that want more search traffic
AI search
Where should I buy a phone case in the UK?
Sourcesyoursite.co.uk
Businesses losing searches for their own products to competitors.
Sites about to rebuild or change platform that need to keep their current rankings.
Businesses paying for every visitor through ads that want more unpaid traffic.
Brands that don't appear in the answers ChatGPT and other AI tools give their customers.
When it isn’t a fit
SEO usually takes 6 to 12 months to pay back. If you need sales next month, paid ads are faster.
See the PPC serviceWhat’s included
Technical work, content and monthly reports
We start with the technical groundwork, then produce content that answers real questions in your category. An engagement covers a technical audit and fixes, content architecture, keyword research, ongoing content production or editing, and monthly reporting.
Alongside traditional SEO we work on AIO (AI optimisation) and GEO (generative engine optimisation). This is the work of getting your brand into answers from Claude, ChatGPT and Perplexity, as well as into Google's results.
Technical audit
- Schema markup
- Site speed
- Crawling and indexing
- Internal linking
- 301 redirect mapping
- Canonicals
- Structured data carried over
- Content parity
Includes
Technical SEO, Content architecture, Keyword research, AIO and GEO, Schema markup, Internal linking, Site audits, Migration protection, Content programmes.
How SEO works
Most categories take 6 to 12 months to pay back, and competitive terms 12 to 24. We agree expectations at the start and report progress every month.
Audit
One-off audits from £1,000
We review where you stand today and set out what's realistic.
Technical fixes
Schema, site speed, how search engines crawl the site, and internal linking.
Content structure
Keyword research, including the prompts people use in AI search, then a taxonomy and content clusters built around hub pages.
Content and links
Ongoing content production or editing, and links from editorial coverage, partnerships, digital PR and resource outreach. We don't use link networks, paid directories or other tactics Google penalises.
Monthly reporting
Rankings, impressions and how often AI models cite you, reported every month.
SEO results
These rankings came from technical and content work over 12 to 24 months.
#1
Fun Cases on Google UK for 'phone cases', a term with more than 25,000 UK searches a month.
#1
Gieves & Hawkes on Google UK for 'luxury suit', with more than 16,000 searches a month.
+46%
more clicks from search for Gieves & Hawkes over six months.
Gieves & Hawkes
A ground-up Shopify build for the Savile Row tailor. We replaced eight paid apps with our own code, and the mobile speed score went from 64 to 85.
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ANYPRINT
A WordPress rebuild designed around page speed from the start. Lighthouse performance went from 54 to 99.
Read the case study
Sublishop
A Shopify relaunch for a trade print supplier, plus two AI tools for stock planning and competitor tracking. Sales rose 240% in three months.
Read the case study
Twisted Tailor
A Shopify rebuild for the London menswear label. We replaced eight apps with native code and built an AI support agent that passes complex tickets to a person.
Read the case studyQuestions about SEO
If your question isn’t answered here, get in touch.
It depends on the category and your starting point. Two examples: Fun Cases rank first on Google UK for 'phone cases', a high-intent eCommerce term with over 25,000 UK searches a month. Gieves & Hawkes rank first on Google UK for 'luxury suit', a competitive fashion term with over 16,000 monthly searches, reached from a standing start after the Frasers takeover. The top result on Google typically gets a click-through rate of around 30%, which on those two terms means thousands of high-intent visits a month. Both came from technical and content work over 12 to 24 months.
How to start
Start with an SEO audit
We'll look at where your site stands today and set out what's realistic.
Get in touch
Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.
Related services
WebsitesShopify shops and WordPress sites, designed and built by us, with custom features added where the standard platform can't do what you need.MarketingPaid ads, email and social media run together, with reporting that's easy to read.ConsultancySenior eCommerce advice for your team, covering strategy, platform decisions and growth plans, with hands-on help when you need it.View all servicesTell us aboutyour project.
Get in touch
You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.