[ 04 ] SEO
Technical foundations and content that compounds.
Clean schema, fast cores, content clusters that compound. AIO & GEO tuning so LLMs surface your brand as often as Google does. Rankings follow craft, not hacks.
Google UK · Fun Cases
#1
for 'Phone Cases'
Google UK · Gieves & Hawkes
#1
for 'Luxury Suit'
Gieves · 6-month organic growth
+46%
clicks from search
Overview
What we mean by this
SEO is a long game. We build the technical foundations any site needs (clean markup, fast load, sensible URL structure, proper schema) then layer content that earns rankings because it answers real questions in your category.
The rise of AI search has changed the shape of SEO. We tune for AIO (AI Optimisation) and GEO (Generative Engine Optimisation) alongside traditional SEO, so your brand surfaces in Claude, ChatGPT, Perplexity answers as well as Google results.
Capabilities
What we actually do.
Why brands pick us
Four reasons brands pick us.
Flexible, affordable packages
For every business, brand, and budget. We scope against what you actually need, not a price sheet.
One studio, six capabilities
No agency-hopping for strategy, build, and marketing. Same team, same standard, across the whole loop.
15+ years of eCommerce and WordPress
Under the bonnet. Not a freelancer pivot or a junior team learning on your project.
Measurable outcomes, not reassurance
We'll tell you which work pays back and which doesn't. Honest scoping before contracts, honest reporting after.
Selected work
SEO in the wild.
Fun Cases
A Shopify storefront, a custom inventory system, and three production-grade AI tools. Built for a team that ships designs faster than most brands ship campaigns.
Gieves & Hawkes
A ground-up Shopify rebuild for the Savile Row house after the Frasers takeover. Ranked #1 on Google UK for 'luxury suit', from zero.
ANYPRINT
A WordPress redesign and rebuild with page speed as the design constraint, not an afterthought. Lighthouse Performance from 54 to 99. Accessibility, Best Practices, and SEO all to 100.
Sublishop
A Shopify relaunch plus two custom AI apps (an inventory planner and a live competitor tracker) for a B2B print supplier. Sales up 240% in the first three months.
Twisted Tailor
A Shopify rebuild for one of London's most-recognisable menswear names, with custom suit-set functionality and an AI support agent that halved customer-service hours.
Common questions
Depends on the category and starting point, but here are two we've delivered. Fun Cases at #1 on Google UK for 'Phone Cases', one of the highest-intent eCommerce terms in the space, with over 25,000 UK searches a month. Gieves & Hawkes at #1 on Google UK for 'Luxury Suit', a competitive fashion term with over 16,000 monthly searches, ranked from a standing start after their Frasers takeover. Position one on Google typically earns around a 30% click-through rate, so on those two terms alone that's thousands of high-intent visits a month. Those aren't anomalies, they're what deliberate technical and content work compounds into over 12 to 24 months.
6–12 months for most categories. Competitive terms take 12–24. We set honest expectations up front and track progress monthly against both Google rankings and LLM citation share.
AI Optimisation and Generative Engine Optimisation. Tuning content, schema, and structure so LLMs (Claude, ChatGPT, Perplexity, Gemini) cite and surface your brand when users ask industry questions. Increasingly as important as Google rankings. For some categories, already more important.
No. Google still handles ~70% of product discovery globally. But the shape is shifting: AI Overviews above the organic list, LLM answers replacing short-tail searches. SEO in 2026 means ranking in both surfaces. We tune for both simultaneously.
Technical audit and fixes (schema, site speed, crawl, internal linking), content architecture (taxonomy, clusters, hub-and-spoke), keyword research (including prompt-query research for AI search), ongoing content production or editing support, and monthly reporting on rankings, impressions, and LLM citations.
Yes, migration SEO is one of our most-asked services. 301 mapping, canonical preservation, structured-data continuity, content parity checks. We've migrated brands off WordPress onto Shopify (Origin Architectural) with zero ranking loss.
Retainer-based. Basic SEO starts from £750/month covering core technical care and monthly reporting. Full-service (technical, content, AIO) runs £1,500 to £2,500/month. One-off audits from £1,000 depending on site size and depth required.
Yes, but not the spammy kind. We focus on editorial links, partnerships, digital PR, and resource-link outreach. No PBNs, no paid directories, no shortcuts that Google is actively penalising.
Next steps
Want organic traffic that compounds?
We'll audit where you stand today and tell you what's realistic. No sales theatre.
Most clients end up across two or three
More Ways To Gro.
Services compound when they work together. Here’s what pairs well with seo.
Marketing
Campaigns that land.
Paid, lifecycle email, and analytics stitched into one loop. Campaigns that compound, attribution you can explain, budget spent where it returns.
Design
Systems, not decoration.
Brand identity, UI systems, motion, and typography as one coherent system. Build once, ship faster forever after.
Websites
Sites that sell, scale, and stay yours.
Shopify and WordPress builds with the same speed, conversion, and SEO foundations across both. Plus the bespoke functionality when the standard stack isn't enough.