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[ 02 ] Consultancy

Senior eCommerce expertise, shaped around your team.

We liquify around in-house staff. Scaling up to strategy, platform, and growth calls, scaling down to hands-on delivery when you need it. A vetted network of specialists pulled in per project.

eCommerce strategyPlatform selectionStack architectureGrowth planningCRO auditsTeam supportRetainer consultingSpecialist network

Growth Audit · Q2 · Acme Retail

Audit scorecard

5 areas

Platform health

8/10

Shopify · well-scoped, low debt

Strong

Conversion path

6/10

PDP → checkout fall-off at 34%

Watch

Performance

7/10

LCP 2.9s on mobile, target <2.5s

Watch

Marketing loop

4/10

No post-purchase flow, weak retention

Risk

Ops & stack

7/10

Clean ERP sync, OMS in good shape

Strong

Prioritised roadmap

8 recommendations

3 quick wins2 big bets
1

Rebuild post-purchase flow (Klaviyo)

Quick win
Owner · MarketingEffort · LowImpact · High
2

PDP → checkout friction audit & fixes

Fix
Owner · Webgro · CROEffort · MedImpact · High
3

Mobile LCP, image pipeline + deferred scripts

Fix
Owner · Webgro · devEffort · MedImpact · Med
4

B2B portal scoping (phase 2 retainer)

Big bet
Owner · StrategyEffort · HighImpact · High

Next check-in · Tues 10am

Delivered by Webgro

Every retainer starts with an audit · scorecard + prioritised roadmap

Overview

What we mean by this

Most eCommerce businesses don't need another full-time hire, they need senior expertise on tap when decisions stack up. We run as an extension of your team, not a replacement.

Weekly strategic guidance, platform and stack calls, growth planning, and hands-on delivery when scope widens. A consistent point of contact, backed by a vetted network of specialists in marketing, design, and development we pull in per project.

Capabilities

What we actually do.

eCommerce strategy
Platform selection
Stack architecture
Growth planning
CRO audits
Team support
Retainer consulting
Specialist network

Why brands pick us

Four reasons brands pick us.

Flexible, affordable packages

For every business, brand, and budget. We scope against what you actually need, not a price sheet.

One studio, six capabilities

No agency-hopping for strategy, build, and marketing. Same team, same standard, across the whole loop.

15+ years of eCommerce and WordPress

Under the bonnet. Not a freelancer pivot or a junior team learning on your project.

Measurable outcomes, not reassurance

We'll tell you which work pays back and which doesn't. Honest scoping before contracts, honest reporting after.

Approach

How we plug in

Every consultancy engagement starts with an audit. We look at the stack, the traffic, the conversion path, the marketing loop, and where the team's bandwidth is already thin. The recommendations come from the data, not a decks template.

From there, we shape a retainer or project around what the business actually needs. Sometimes that's a weekly strategy call. Sometimes it's a three-month growth sprint. Sometimes it's a platform migration plan you execute in-house with us on speed-dial.

Common questions

Seniority and flexibility. You get 15+ years of eCommerce experience on tap without carrying the salary year-round, plus a network of specialists to pull in when scope widens. Better for most operations under £10M revenue. You grow into needing a full-time hire rather than betting on one.

Usually a fixed number of days per month (2, 4, or 8) covering strategy calls, platform decisions, growth planning, and hands-on execution when needed. Scoped per client. We don't have one-size-fits-all packages.

Always. We don't replace teams, we blend in where the gaps are. Strategic calls, specialist one-offs, and growth programs that sit outside the in-house day-to-day. Same consistent point of contact, scope shapes around you.

Often neither. We start with an audit and tell you straight: rebuild, targeted fixes, or leave it alone. We don't oversell. Some of our best retainers have been pure strategy with zero re-build involved.

We have a vetted network of specialists (senior paid-media buyers, logistics consultants, B2B strategists, luxury brand designers, platform migration specialists) that we bring in per project. You get one point of contact. We handle coordination.

A 30-minute discovery call (free) to understand the business, followed by an audit proposal if there's a fit. Audits typically run 2–3 weeks and deliver a prioritised roadmap. Retainer or project engagement starts from there.

Yes. Platform selection is one of the most common audit outputs. We'll tell you which fits your business based on catalogue size, team composition, operational complexity, and growth trajectory. We have no platform allegiance. We've rebuilt off every major platform and onto most of them.

Both. Retainers for ongoing strategic support, projects for defined scope (migrations, audits, re-platforms, growth sprints). We'll propose whichever fits.

Next steps

Need an eCommerce partner?

One call. We'll tell you where the biggest wins are before you commit to anything.