Fun Cases
A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.
Read the case studyAll servicesMarketingEmail marketing
Email marketingand automated flowson Klaviyo
We build automated flows on Klaviyo, design campaigns and segment your list by customer behaviour. Email is Fun Cases' most effective channel, and brings in more than 30% of their revenue.
A customer does something
- WelcomeWhen someone joins your list
Hello, and here's who we are
What most people buy first
- Abandoned basketWhen someone leaves without paying
You left something behind
Still thinking it over?
- Post-purchaseAfter an order arrives
Thanks, it's on its way
How are you getting on with it?
Who it’s for
Shops with an underused email list
Share of revenue from email
Shops that send the occasional newsletter and have nothing automated.
Shops that send no follow-up when someone abandons a basket.
Businesses getting less than 15% of revenue from email. The best online shops get 25 to 40%.
Shops still using the platform's default order confirmation and delivery emails.
When it isn’t a fit
We build email on Klaviyo, the platform we use alongside Shopify. If you use another platform, get in touch and we'll talk through the options.
What’s included
Automated flows and campaigns
Lifecycle flows are emails sent automatically when someone joins your list, leaves a basket, places an order or stops buying. At Fun Cases, most email revenue comes from these flows.
Campaigns are planned around your launches and promotions, and sent to segments based on customer behaviour. We also redesign transactional emails, such as order confirmations and delivery updates, to match your brand. We did this for it's Pouch.
Includes
Lifecycle flows on Klaviyo, Campaign emails, Segmentation, Email template design, Transactional email design, Reporting.
How email marketing works
A rebuild of your email flows usually shows results within 6 to 8 weeks.
A free audit
30 minutes
We review what you send now, what it earns and what's missing.
Flows
We build or rebuild the automated emails first: welcome, abandoned basket, post-purchase and others.
Segments
We split your list by behaviour, so regular customers and one-time browsers get different emails.
Campaigns
Designed by us and scheduled around your launches and promotions.
Monthly reporting
What email earned that month, and what we're changing for the next one.
Email results
At Fun Cases, lifecycle flows on Klaviyo, campaigns tied to their product release calendar and behaviour-based segments bring in more than 30% of revenue.
30%+
of Fun Cases' total revenue now comes through email.
£3m+
generated through email every year, across our clients.
£15k
from a single Sublishop email, their biggest campaign so far.
Gieves & Hawkes
A ground-up Shopify build for the Savile Row tailor. We replaced eight paid apps with our own code, and the mobile speed score went from 64 to 85.
Read the case study
Sublishop
A Shopify relaunch for a trade print supplier, plus two AI tools for stock planning and competitor tracking. Sales rose 240% in three months.
Read the case study
it's Pouch
Shopify development for a new product line, and a set of order and lifecycle emails designed to match the brand.
Read the case studyQuestions about email marketing
If your question isn’t answered here, get in touch.
Klaviyo. It's what we use for email on Shopify, and our clients' flows and campaigns are built on it. If you use another platform, let us know and we'll talk through whether moving makes sense.
How to start
Start with a free email audit
It takes about 30 minutes. We'll review what you send now and where there's room to grow.
Get in touch
Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.
Other marketing and related services
PPCPaid search and paid social on Google and Meta, managed against your margins.Social media managementPlanned, on-brand posts that keep your business visible between enquiries.SEOGetting you found on Google, and in the answers people get from ChatGPT, Claude and Perplexity.View all servicesTell us aboutyour project.
Get in touch
You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.