[ About ] Webgro
Agency by name. Operators by trade.
We started Webgro because most eCommerce agencies either build pretty and ignore conversion, or build for conversion and ignore craft. We thought we could do both, shaped by actually running the businesses we serve.
The studio
Fourteen years, one studio, same pair at the top.
Webgro was co-founded in 2012 by Michael and Lily Broadbridge. Same two people running it today, now with a small senior team and a vetted specialist network sitting behind them.
We work hand-in-hand with clients as partners, not as the agency on the end of a monthly invoice. That framing comes from somewhere real: we've been the client as often as we've been the agency.
Part of Broadbridge Group
We've sat on both sides of the brief.
Webgro is part of Broadbridge Group, which owns a stable of eCommerce and digital brands in its own right. Our team doesn't learn about running an online business from case studies or courses. We learn by doing, inside our own companies, every week.
That shows up in the work. The scoping is sharper, the recommendations are more honest, the platform calls are grounded in what actually operates day-to-day. We'll tell you when a feature isn't worth the money because we've paid for the wrong features ourselves.
[ The team ]
Five people, one studio.
A small senior core, each running their own discipline end-to-end. Specialist partners brought in per project, same standard, no agency-hopping on your watch.
Co-Founder & CEO
Michael Broadbridge
Since 2012
Fifteen years on Shopify, WordPress, and the bits in between. Runs strategy, platform, and the AI workstream. Also owns four of the businesses we run inside Broadbridge Group.
Co-Founder
Lily Broadbridge
Since 2012
Runs operations across the group. The person who keeps projects honest against timelines and budgets, and who you'll hear from most after go-live.
Senior Developer
Matt
Lead developer on custom Shopify and WordPress builds. Under-the-bonnet type. If your site is fast and your CMS is a joy to use, Matt shipped it.
Senior Designer
Kira
Identity, UI, and brand systems. Turns scoping docs into layouts that look finished long before the build catches up.
Marketing & Social
Macey
Paid, lifecycle email, and social campaigns. Runs programs across both Webgro clients and the Broadbridge brands, so the playbooks compound in both directions.
And the network
Senior specialists, brought in per project.
Paid-media buyers, logistics consultants, B2B strategists, luxury brand designers, platform migration specialists. One point of contact for you, the coordination handled here.
[ How we work ]
Six rules the studio runs by.
Not a process doc. The things we've learned by being the agency and being the client, sometimes on the same project.
AI-assisted, not AI-automated
Every AI system we build has a human-review gate. Autonomous AI fails in edge cases and erodes brand voice. We ship the throughput gains, not the quality loss.
Ships lean first
No hero launches. Smallest version that proves the model works, live in weeks, then widened based on team feedback. Every AI tool in our portfolio started this way.
Measurable from week one
If it can't prove value in week four, it doesn't ship. Every engagement has a clear ROI attribution path, and we'll tell you when one of our own recommendations isn't paying back.
Honest scoping
No paid discovery, no surprise line items, no inflated retainer minimums. We scope against what you actually need. Sometimes that means saying we're the wrong fit.
One studio, the whole loop
Strategy, design, build, SEO, marketing, AI. Same team across every capability. No agency-hopping, no hand-off gaps, no three account managers on one project.
Operators running an agency
We own eCommerce brands inside Broadbridge Group. Every tactic we sell has been tried against our own P&L first.
The room
One studio. Bracknell. Full-time.
The whole team works out of our Bracknell studio. Same room, same hours, every day. It's how we keep the handoffs tight and the standard consistent, and how a designer can walk a question to a developer in thirty seconds rather than thirty messages.
Clients come to us in Bracknell, hop on a call, or meet on-site wherever the project lives that week. Specialists in our wider network are the only part of the team that sits outside the studio, pulled in per project when scope calls for it.
Head office
12 Longshot Lane, Bracknell, Berkshire, RG12 1RL
[ Awards ]
Five-time award winners.
2024
Best Web Design Agency
South East England
2024
Best eCommerce Consultant
South East England
2022
Best Web Design Agency
United Kingdom
2021
Best Web Design Agency
South East England
2020
Best Web Design Agency
Berkshire
[ Next steps ]
Want the studio on your side?
30 minutes, no decks, no pressure. We'll tell you straight if we're the right fit before anything else.