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All servicesBespoke Software

Bespoke softwarebuilt aroundyour business

We design and build software for one business at a time: portals, quoting tools, helpdesks, and stock and warehouse systems that your team logs into and uses every day. Each one is designed to save the business time and money. AI is built in where it helps, such as sorting support tickets, reading emailed enquiries into quotes and drafting replies for a person to approve.

Get in touchHow it works

Who it’s for

Businesses that have outgrown spreadsheets and separate apps

  • Teams running stock, purchase orders or quotes from spreadsheets.

  • Businesses paying for several apps that each do part of a job and don't share data.

  • Warehouses and workshops that need screens built for a scanner, a packing bench or a print room.

  • Businesses with a process that off-the-shelf software doesn't fit.

When it isn’t a fit

Bespoke Software is for tools your team logs into and works in. Work that runs in the background with no screens of its own, such as syncing data between systems, AI drafting and scheduled jobs, is our Automation and AI service.

See the Automation and AI service

What’s included

Software built for one business

Each build starts with how your team does the job now: who does it, where, and on what device. A warehouse scanner, a packing bench and an office desk each need a different kind of screen, and one login can cover all of them.

The software connects to the systems you already use, from your shop and your accounts to your couriers, printers, email and social channels, so nobody retypes figures between them. Where AI is useful it's given one defined job, and a person approves what goes to a customer.

We host and maintain what we build, and keep developing it after launch as your team asks for new features. The monthly charge covers the servers, storage and maintenance, and depends on the build.

Includes

Internal staff systems, Client portals, Warehouse and stock systems, Quoting and job boards, Helpdesks, Returns portals, Shipping and print tools, Content tools, Integrations with your existing systems, Ongoing development.

Software we’ve built

Software that runs an online shop and its workshop, a helpdesk assistant, a quote desk and our own client portal.

Fun Cases

Ten tools behind one login

Fun Cases sell phone cases online and print them in their own workshop. We built the software they run the business on, from stock coming in to customer service after the sale. It saves them about 20 hours of work a day, worth more than £30,000 a year.

The stock overview is shown here as an example screen, redrawn with sample data.

  • Stock management, warehouse management on handheld scanners, and stock forecasting that shows every number it used.
  • Shipping labels created through Royal Mail Click & Drop from a scan at the packing bench, and print runs started with one button for each group of orders.
  • A returns portal for customers, with scan screens for the staff who receive the parcels.
  • Content and social scheduling, an artwork resizer and product generation.
  • A helpdesk that replaced Freshdesk, with the Shopify order beside every ticket.

Read the Fun Cases case study

Twisted Tailor

AI support that works inside their helpdesk

Twisted Tailor's support team kept the helpdesk they already used. When a ticket comes in, the assistant reads the thread, looks up the customer's orders in Shopify and any return in progress, and drafts a reply from a knowledge base the team edits. It halved their support hours.

The draft goes into a review queue, shown here as an example screen, redrawn with sample data. A member of the team approves it before it's sent.

  • It only states facts found in the knowledge base or the order data, and passes the ticket to a person when it's unsure.
  • Every reply says it comes from an AI assistant.
  • Once a member of staff replies on a ticket, the assistant stops answering it.

Read the Twisted Tailor case study

ANYPRINT

A quote desk, from enquiry to paid job

An emailed enquiry becomes a draft quote. Claude reads the email and pulls out the customer, the reference and the items. Staff price it and send a branded PDF quote with a link to accept it online. The quote desk saves the team 8 hours a week.

The board is shown here as an example screen, redrawn with sample data. It has a column for quotes to write, quotes waiting on information, quotes sent and quotes lost.

  • Quotes that were opened but not answered are chased on day 3 and day 7, on weekdays between 9am and 5pm, and closed after 10 days.
  • The customer accepts online: they choose a quantity and turnaround, enter their details, upload artwork and agree the terms.
  • Acceptance raises an invoice in Xero and emails it. Payment status is checked every hour.
  • An accepted quote becomes a job on a second board, and artwork proofs are approved by the customer online.

Read the ANYPRINT case study

Webgro

The portal we run our own client work on

Our clients sign in with an emailed link to see their reports, project progress, the work we've done, proposals and invoices. We run the studio from the admin side of the same system.

The admin overview is shown here as an example screen, redrawn with sample data.

  • Recurring billing: a draft invoice appears on each client's billing day. Once we approve it, it's created in Xero, emailed and collected by Direct Debit or card. Nothing is sent or charged without approval.
  • Proposals are sent by link and accepted online, and the acceptance is kept as a signed PDF with the terms that applied.
  • An accepted build becomes a project with stages, client tasks and payment milestones.
  • WordPress maintenance: weekly updates with before and after screenshots compared, uptime checks every 15 minutes, and SSL and plugin vulnerability checks.

Shopify apps and WordPress plugins

When the software belongs inside Shopify or WordPress, we build it as an app or a plugin.

Custom Shopify appsApps built for one Shopify store, for jobs Shopify and its App Store can't do.Custom WordPress pluginsPlugins built for one WordPress site, for features off-the-shelf plugins can't provide.

What it can connect to

We connect bespoke software to the systems a business already uses. These are some of the ones we can connect to.

Shops and marketplaces

  • Shopify
  • WooCommerce
  • WordPress
  • BigCommerce
  • Adobe Commerce (Magento)
  • Squarespace
  • Amazon
  • eBay
  • Etsy
  • TikTok Shop

Accounting and payments

  • Xero
  • Sage
  • QuickBooks
  • FreeAgent
  • Zoho Books
  • KashFlow
  • Stripe
  • PayPal
  • GoCardless
  • Klarna
  • Clearpay
  • Square
  • SumUp
  • Worldpay
  • Adyen

Stock, orders and ERP

  • Linnworks
  • Brightpearl
  • Veeqo
  • Cin7
  • Unleashed
  • Odoo
  • NetSuite
  • Microsoft Dynamics 365
  • SAP Business One

Couriers, shipping and printing

  • Royal Mail Click & Drop
  • DPD
  • Evri
  • DHL
  • UPS
  • FedEx
  • Parcelforce
  • ShipStation
  • Sendcloud
  • Shippo
  • PrintNode
  • Label and document printers
  • Barcode scanners

CRM and sales

  • HubSpot
  • Salesforce
  • Pipedrive
  • Zoho CRM

Email and SMS

  • Klaviyo
  • Mailchimp
  • Gmail
  • Brevo
  • ActiveCampaign
  • SendGrid
  • Postmark
  • Mailgun
  • Twilio
  • WhatsApp Business

Customer service

  • Zendesk
  • Freshdesk
  • Gorgias
  • Intercom
  • Help Scout

Reviews and loyalty

  • Trustpilot
  • Judge.me
  • Reviews.io
  • Yotpo
  • Feefo
  • Google Business Profile

Social and video

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • YouTube

Analytics and advertising

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Meta Ads
  • Microsoft Advertising
  • Google Merchant Center
  • Google PageSpeed

Work and communication

  • Slack
  • Microsoft Teams
  • Trello
  • Asana
  • monday.com
  • Notion
  • Airtable
  • Jira

Office and files

  • Microsoft 365
  • Google Workspace
  • Excel
  • Google Sheets
  • Google Drive
  • SharePoint
  • OneDrive
  • Dropbox
  • CSV files
  • PDF documents

Bookings and forms

  • Calendly
  • Typeform
  • Jotform
  • Gravity Forms

Documents and signing

  • DocuSign
  • Adobe Acrobat Sign
  • Dropbox Sign

Automation platforms

  • Zapier
  • Make

AI models

  • Claude
  • OpenAI
  • Gemini

People

  • BambooHR

If a system has an API, or can export a file, we can usually connect to it. We check that during scoping, before we quote.

How a bespoke software project works

We scope the work and quote before anything is built. Builds start from £3,000, and the monthly charge depends on the servers, storage and maintenance the software needs.

  1. Scoping

    We go through the job with the people who do it now, and agree what the first version needs to do.

  2. Design

    We design each screen for the device and the place it's used, such as a handheld scanner, a packing bench or a desk.

  3. Build

    From £3,000

    We build the first version and connect it to the systems you already use.

  4. Testing

    In test mode first

    Tools that print, send or refund start in a test mode, so nothing reaches a printer or a customer until your team has checked it.

  5. Hosting and maintenance

    Monthly charge

    We host and maintain the software. The monthly charge covers the servers, storage and maintenance, and depends on the build.

  6. Ongoing development

    Quoted per request

    After launch the software keeps changing with the business. Your team sends feature requests, we scope and quote each one, then build it. The Fun Cases software grew to ten tools this way.

Bespoke software results

Figures from three of the builds shown above. The case studies cover each one in more detail, alongside the websites we built for the same businesses.

20

hours of work saved each day by the Fun Cases software.

8

hours a week saved at ANYPRINT by the quote desk.

50%

fewer support hours at Twisted Tailor with AI support.

Fun Cases project by Webgro

Fun Cases

A full rebrand and a new Shopify theme for a business shipping thousands of phone cases a week. We've run their email and paid ads since.

Read the case study
ANYPRINT project by Webgro

ANYPRINT

A WordPress rebuild designed around page speed, and a quote desk that saves the team 8 hours a week. Lighthouse performance went from 54 to 99.

Read the case study
Twisted Tailor project by Webgro

Twisted Tailor

A Shopify rebuild for the London menswear label. We replaced eight apps with native code and built an AI support agent that passes complex tickets to a person.

Read the case study
View all work

Questions about bespoke software

If your question isn’t answered here, get in touch.

Builds start from £3,000. There's also a monthly charge for servers, storage and maintenance, which depends on the build. We scope the work and quote before anything is built.

How to start

Tell us about the job

Tell us what your team does by hand or in spreadsheets today. We'll scope what the software would need to do, then quote.

Get in touch

Or call 01344 231 119. It’s a small team, so you’ll speak to the people who do the work.

Related services

Automation and AICustom AI tools and automations built into the systems you already use, to handle repetitive work.WebsitesShopify shops and WordPress sites, designed and built by us, with custom features added where the standard platform can't do what you need.ConsultancySenior eCommerce advice for your team, covering strategy, platform decisions and growth plans, with hands-on help when you need it.View all services

Tell us aboutyour project.

Get in touch

You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.