All workWordPress · Performance2026
ANYPRINT
- The brief
- ANYPRINT's WordPress site was slow. It had a heavy theme, too many plugins and an admin panel nobody enjoyed using.
- What we did
- We redesigned the site and rebuilt it on a custom theme, checking every decision against its effect on page speed.
- Results
- Lighthouse Performance went from 54 to 99, and Accessibility, Best Practices and SEO all reached 100.
- 99
Lighthouse Performanceup from 54
- 100
Lighthouse Accessibilityup from 91
- 100
Lighthouse SEOup from 75
Background
ANYPRINT's WordPress site was slow, relied on too many plugins, and had an admin panel the team found awkward to use. We rebuilt it with page speed as the main requirement.
Part 1 of 2
Rebuild
A clean WordPress build designed around page speed. Lighthouse Performance went from 54 to 99.
In this section
The starting point
The old site
The old site had been built up over years of small changes. It had a heavy theme, a lot of plugins and render-blocking scripts throughout. The brief was to rebuild it, keeping what worked and fixing what didn't.
Before and after
Before
After
Page speed
Built for page speed
We checked every decision on this build against its effect on page speed. We used a custom theme instead of a page builder, kept image sizes under strict control, used WordPress as a clean publishing tool, kept plugins to a minimum, and only added third-party scripts where they were needed. The site loads fast on mobile and scores close to full marks in Lighthouse.
Lighthouse scores, before and after
Lighthouse scores, mobile, simulated 4G. The grey bar is the old site and the blue bar is the new one.
Performance
5499
Accessibility
91100
Best Practices
90100
SEO
75100
Part 2 of 2
What's next
An ongoing SEO programme to turn the faster site into better rankings.
Next steps
Ongoing SEO
Page speed helps SEO but doesn't win rankings on its own. We've paired the rebuild with a content and technical SEO retainer, which started this month and focuses on the categories ANYPRINT compete in. We'll update this case study in three to six months when there's data to report.
Results
What changedfor ANYPRINT
Lighthouse Performance went from 54 to 99, and Accessibility, Best Practices and SEO all reached 100.
Figures
- 99Lighthouse Performance, up from 54
- 100Lighthouse Accessibility, up from 91
- 100Lighthouse Best Practices, up from 90
- 100Lighthouse SEO, up from 75
Deliverables
- WordPress redesign
- Custom theme build
- Performance optimisation, mobile and desktop
- Accessibility audit and fixes
- SEO programme (ongoing)
