ANYPRINT

The old site had been built up over years of small changes. It had a heavy theme, a lot of plugins and render-blocking scripts throughout. The brief was to rebuild it, keeping what worked and fixing what didn't.

We checked every decision on this build against its effect on page speed. We used a custom theme instead of a page builder, kept image sizes under strict control, used WordPress as a clean publishing tool, kept plugins to a minimum, and only added third-party scripts where they were needed. The site loads fast on mobile and scores close to full marks in Lighthouse.

ANYPRINT used to write each quote up as a document by hand. We built them a quote desk to do that work. A customer's email is forwarded to a dedicated inbox, or pasted in, and becomes a draft quote with its attachments.

Claude reads the email and pulls out the customer, the reference and the line items. Staff then price each item in a split window, with the quote on one side and the matching product, already set to the right options, on the other. If something is missing, the quote desk emails the customer and moves the quote to a waiting column.

The board below is an example screen, redrawn with sample data.

The quote goes out as a branded PDF in ANYPRINT's existing quote layout, with a link to accept it online. Opens, deliveries and bounces show on the quote's card.

Quotes that were opened but not answered are followed up automatically on day 3 and day 7, on weekdays between 9am and 5pm, and closed after 10 days. To accept, the customer chooses a quantity and turnaround, enters their details, uploads artwork and agrees the terms.

When a customer accepts, the quote desk raises an invoice in Xero and emails it. Payment status is checked every hour.

The accepted quote becomes a job on a second board, where staff drag it through the production stages. Artwork proofs are sent from the job, and the customer approves them or asks for changes on a page of their own. An unanswered proof gets one reminder after two days.

Page speed helps SEO but doesn't win rankings on its own. We've paired the rebuild with a content and technical SEO retainer, which started this month and focuses on the categories ANYPRINT compete in. We'll update this case study in three to six months when there's data to report.