All workB2B eCommerce · AI2023 to present
Sublishop
- The brief
- Sublishop supply the print trade, where customers buy on availability and price. They needed a faster store that converted better, and better information on stock and pricing.
- What we did
- We relaunched the store on Shopify and built two AI apps. One recommends what to reorder and when. The other tracks competitors' sales, stock and prices.
- Results
- Sales were up 240% in the first three months after the relaunch. Both apps are in production.
- +240%
Sales · first 3 monthsafter relaunch
- 2
Custom AI appsin daily use
Background
Sublishop supply the print trade, where customers buy on availability and price. We rebuilt the storefront to load faster and convert better, then built two custom AI apps to help the team manage inventory and pricing.
Part 1 of 2
Website
A Shopify relaunch built to sell more stock. Sales went up 240% in the first three months.
The relaunch
A Shopify rebuild for a B2B catalogue
We reorganised the site's information architecture, sped up the product pages, and built a checkout that works as well on mobile as on desktop. Three months after the relaunch, sales were up 240%.
Results
- +240%
Sales · first 3 monthsafter relaunch
- 2
Custom AI appsin daily use
- Shopify
Platformset up for B2B
Part 2 of 2
Custom Apps
Two custom AI apps the team use to plan inventory and track competitor pricing.
In this section
AI apps
Inventory planner
A custom app that uses sales velocity, lead times and seasonality to recommend what to reorder and when. It helps the team avoid both dead stock and stockouts, and replaces the spreadsheet calculations they used to do by hand.
Sublishop · Inventory Planner
Low stock · SKUs
12
Reorder alerts
5
In transit · orders
8
| SKU | Product | Stock | Vel. /wk | Lead | Reorder | AI call |
|---|---|---|---|---|---|---|
| PC-I17P | Sublimation Phone Case · iPhone 17 | 184 | 64 | 14 days | 500 | Reorder now |
| TUM-40-W | 40oz Sublimation Tumbler | 96 | 42 | 18 days | 400 | Reorder now |
| WB-500-W | Sublimation Water Bottle · White | 62 | 28 | 12 days | 300 | Reorder now |
| MUG-11-W | Sublimation Mug · 11oz White | 540 | 180 | 7 days | 1500 | Reorder soon |
| TS-ADLT-L-W | Sublimation T-shirt · Adult L White | 320 | 96 | 10 days | 800 | Reorder soon |
| MSP-22 | Sublimation Mousepad · 22cm Round | 218 | 44 | 12 days | 400 | Reorder soon |
| KR-30-RD | Sublimation Keyring · 30mm Round | 2,400 | 210 | 5 days | - | OK |
| CST-SQ-10 | Sublimation Coaster · Square x10 | 3,100 | 260 | 4 days | - | OK |
Competitor tracker
The tracker shows live and historical sales, inventory and pricing for competitors in one dashboard. It sends email alerts when a competitor drops a price, runs out of a product line or starts a promotion, so the team can respond within hours.
Sublishop · Competitor Tracker
Tracked products · 5
Subliblanks
£4.20
Phone Case · iPhone 17
Dye Sublimation Supplies
Out of stock
40oz Sublimation Tumbler
Longforte
£5.80
Water Bottle · White
Xpres
£1.25
11oz Mug · White
Get Sublimation Supplies
£3.40
T-shirt · Adult L
Subliblanks · Phone Case · iPhone 17
£4.20
14-day change
−14%
Recent alerts
- Subliblanks dropped iPhone 17 Phone Case to £4.20 · 2h ago
- Dye Sublimation Supplies out of stock on 40oz Tumbler · 6h ago
- Longforte raised White Water Bottle to £5.80 · 1d ago
Results
What changedfor Sublishop
Sales were up 240% in the first three months after the relaunch. Both apps are in production.
Figures
- +240%Sales · first 3 months, after relaunch
- 2Custom AI apps, in daily use
- ShopifyPlatform, set up for B2B
Deliverables
- Shopify relaunch
- Custom AI inventory planner
- Custom AI competitor tracker
- SEO programme
- Paid media
- Email marketing
