All workeCommerce · Pet retail2026
ValuePet
- The brief
- ValuePet needed a new Shopify store, and a way to keep stock in step with their second Shopify store without updating it by hand.
- What we did
- We redesigned the store in eight weeks, added a Pet Hub that personalises the shop to each customer's pets, built an app that syncs stock between the two stores, and took over their Klaviyo email marketing.
- Results
- Average order value went from €42.51 in the week before launch to €69.03 in the week after.
- +62%
Changein average order value
- €69.03
Week after launchaverage order value
- 8 weeks
Timescalefrom start to launch
Background
ValuePet have been selling pet food and supplies in Ireland since 1993. We redesigned their Shopify store in 2026, added a Pet Hub that tailors the shop to each customer's pets, and built an app that keeps stock in sync with their second Shopify store. We've since taken over their email marketing too.
Part 1 of 2
Website
A Shopify redesign launched in eight weeks, with personalisation built around the customer's own pets.
Redesign
A new Shopify store in eight weeks
We redesigned the whole store, from the homepage and navigation through to collection and product pages, and launched it eight weeks after starting.
Pet Hub
A shop that knows your pets
Customers can add their pets to their account, with each pet's type, breed and age. The store uses those details to personalise what they see.
The search bar asks what their pet needs by name, headings change to match, and product recommendations are chosen for each pet's type and life stage.
Custom app
Stock kept in sync between two stores
ValuePet run two Shopify stores. We built a custom app that links them, so stock levels stay in sync between the two automatically, without anyone updating them by hand.
Part 2 of 2
Email marketing
We now run ValuePet's email marketing in Klaviyo.
Klaviyo
Email marketing on Klaviyo
After launch we took over ValuePet's email marketing, which we run in Klaviyo.
Results
- €42.51
Week before launchaverage order value
- €69.03
Week after launchaverage order value
- +62%
Changein average order value
- 8 weeks
Timescalefrom start to launch
Results
What changedfor ValuePet
Average order value went from €42.51 in the week before launch to €69.03 in the week after.
Figures
- €42.51Week before launch, average order value
- €69.03Week after launch, average order value
- +62%Change, in average order value
- 8 weeksTimescale, from start to launch
Deliverables
- Shopify redesign
- Pet Hub personalisation
- Custom stock sync app between two Shopify stores
- Klaviyo email marketing
