All workProperty · WordPress2026
F&P Agency
- The brief
- F&P Agency were rebranding towards the luxury end of the estate agency market, and their website still reflected the old brand.
- What we did
- We redesigned the WordPress site over twelve weeks, using generous typography, real property imagery and a quieter pace.
- Results
- The site now matches the rebrand and presents F&P as an upmarket agency.
- 12 weeks
Timeline
Background
F&P Agency were rebranding to position the business at the luxury end of the estate agency market. The old website reflected the old positioning, so we rebuilt it to match the new one.
What we did
The rebuild
A restrained WordPress site with an upmarket look that avoids the usual luxury property conventions.
The rebuild
An upmarket redesign
F&P wanted an upmarket site that avoided the usual luxury property conventions, such as a large hero video, thin serif type and heavy use of the word 'bespoke'.
We built a restrained WordPress site with generous typography, real property photography and a slower pace between sections.
Results
What changedfor F&P Agency
The site now matches the rebrand and presents F&P as an upmarket agency.
Deliverables
- WordPress redesign
- Information architecture
- Brand implementation
- Property listings integration
