F&PAgency
A WordPress redesign taking F&P Agency from a standard estate-agency site into a more upmarket, luxury-aligned digital presence, on brief with their rebrand.
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WordPress redesign · Brand alignment
Stack
WordPress
Timeline
12 weeks
Year
2026
F&P Agency were rebranding upmarket, repositioning the business toward the luxury end of the estate-agency market. The old website told the old story. We rebuilt it to match the new one.
Chapter 01
The rebuild
A restrained WordPress site that reads upmarket without reaching for the luxury-property formula.
The rebuild
Luxury, done without cliché
Most luxury property sites reach for the same formula. Big hero video, thin serif, the word 'bespoke' three times before the fold. F&P wanted something more considered.
We built a restrained WordPress site around generous typography, real property imagery, and a quieter pacing that reads confident rather than loud. The brand's upmarket ambition is reinforced by how the site behaves, not what it shouts.
fandpagency.com
Deliverables
Next steps
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