All workeCommerce · AI2025
Origin Architectural
- The brief
- Origin's WordPress site had been over-developed, so every edit needed a developer. Most of their photos were phone shots taken by installers and customers.
- What we did
- We moved them to Shopify in three months and connected it to Smart Glazier, the software their trade operation runs on. We also built an AI pipeline that retouches customer photos so the imagery is consistent.
- Results
- Every page can now be edited in under a minute, which saves more than ten developer hours a month. The conversion rate went up from day one.
- 10+
Developer hours savedper month since launch
Background
Origin's WordPress site couldn't be changed without a developer, so every edit meant a ticket and each ticket took hours. We moved them to Shopify, connected their trade software, and used AI to fix their product imagery.
Part 1 of 3
Website
A move from an over-developed WordPress build to Shopify. Every page can now be edited in under a minute.
From WordPress to Shopify
A platform the team can use
The previous WordPress build had been over-developed, with custom post types, nested blocks and tangled shortcodes. Nothing could be edited without a developer on call.
We moved the site to Shopify with a lean theme and a simple content model. Every page can be edited in under a minute, and the conversion rate went up straight after launch.
Results
- 10+
Developer hours savedper month since launch
- Up
Conversion ratestraight after the move to Shopify
- Shopify
Platformmoved from WordPress
Part 2 of 3
Integration
A live Smart Glazier integration, so the trade system and the storefront use the same data.
Integration
Smart Glazier integration
Origin's trade operation runs on Smart Glazier. We built an integration that sends product data, pricing and availability into Shopify, so nobody has to reconcile them by hand. That means fewer errors, less admin and one source of truth for both systems.
Part 3 of 3
AI
An AI image pipeline that turns customer install photos into consistent, on-brand imagery.
AI
Retouching customer photos with AI
Most of Origin's imagery came from installers and customers. The photos were taken on phones in daylight, from different angles and in mixed quality, and couldn't be used on the storefront as they were.
We built an AI retouching pipeline that standardises angles, lighting and backgrounds across the catalogue, so the product images now look consistent.
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Results
What changedfor Origin Architectural
Every page can now be edited in under a minute, which saves more than ten developer hours a month. The conversion rate went up from day one.
Figures
- 10+Developer hours saved, per month since launch
- UpConversion rate, straight after the move to Shopify
- ShopifyPlatform, moved from WordPress
Deliverables
- Shopify replatform
- Smart Glazier integration
- AI image retouching pipeline
- Design
