eCommerce · AI, 2025
Origin Architectural
A move from WordPress to Shopify in three months, with a live Smart Glazier integration and AI retouching for customer install photos.
- 10+developer hours saved per month
- 3 monthsfrom start to launch
HomeIndustriesTrade and B2B
Websites fortrade and B2Bsuppliers
We've built websites for businesses that sell to other businesses: an architectural products company with a trade operation, a supplier to the print trade, a freight company and a UK manufacturer. The work usually involves trade software, pricing, and showing buyers they can trust you.
What we’ve built
What a trade or B2B website needs
Each of these came from one of the four projects below.
Your trade software connected to the site
Origin Architectural's trade operation runs on Smart Glazier. We built an integration that sends product data, pricing and availability into Shopify, so nobody has to reconcile the two by hand.
Origin Architectural case studyTrade pricing on a B2B catalogue
Sublishop's customers buy on availability and price. Their Shopify store is set up for B2B, with trade pricing on collection pages and a checkout that works as well on mobile as on desktop.
Sublishop case studyRates in the buyer's currency
Paragon Freight get enquiries from the EU, the Middle East and North America. A currency selector shows visitors rates and quotes in their own currency from their first visit.
Paragon Freight case studyA clear route to a meeting
Tough Code make oral pouch products for other brands. Their landing page covers what they make, their capabilities, their facility and their six-step process, and ends with a way to book a meeting.
Tough Code case studyConsistent product photos
Most of Origin's photos were taken on phones by installers and customers. An AI pipeline now standardises angles, lighting and backgrounds, so the catalogue looks consistent.
Origin Architectural case studyPages your team can change
Origin's old WordPress site needed a developer for every edit. On Shopify, any page can be changed in under a minute, which saves more than ten developer hours a month.
Origin Architectural case study
Case studies
Projects and results
B2B eCommerce · AI, 2023 to present
Sublishop
A Shopify relaunch for a supplier to the print trade, plus an AI inventory planner and a competitor tracker.
- +240%sales in the first three months
- 2AI apps in daily use
WordPress · Social, 2025 to present
Paragon Freight
A WordPress redesign over eight weeks, with a currency selector for overseas enquiries. We've managed their social media since.
- 8 weeksfor the redesign
Manufacturing · Landing page, 2026
Tough Code
A single landing page with scroll animations for a UK manufacturer, taking visitors from what they make to booking a meeting.
Read the case studyServices
Services and prices
We scope every project before we quote, and the first 30-minute call is free.
WebsitesFrom £4,000WordPress for service businesses and Shopify for catalogues, with trade integrations where you need them.Automation and AIPriced per projectIntegrations with trade software, and tools such as Sublishop's inventory planner.SEOFrom £750 a monthTechnical SEO and content for the searches your buyers make.Social mediaFrom £400 a monthPlanned posts for LinkedIn and other channels, as we run for Paragon Freight.Consultancy£400 a dayPlatform decisions and growth plans, including whether you need Shopify Plus for B2B.
Questions about websites for trade and B2B businesses
If your question isn’t answered here, get in touch.
Often, yes, if the software has an API. For Origin Architectural we connected Smart Glazier to Shopify, so product data, pricing and availability come from one place and nobody reconciles them by hand.
Other industries
Fashion and tailoringShopify builds for Gieves & Hawkes and Twisted Tailor, and a WordPress site for Threadology.Print and personalised productsA print room, a supplier to the print trade and a brand that prints thousands of phone cases a week.CharitiesA WordPress site for the JBVC Foundation. We build one charity website for free each month, and charities can apply.Web design in BerkshireOur office is in Bracknell, and we work across the county.
Tell us aboutyour project.
Get in touch
You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.