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HomeIndustriesFashion and tailoring

Websites forfashion andtailoring

We've built Shopify stores for Gieves & Hawkes and Twisted Tailor, and a WordPress site for Threadology. The work covers the parts of a fashion site that usually end up running on paid apps: sizing, suits sold as separates, wishlists and made-to-measure appointments.

Get in touchWhat we’ve built

What we’ve built

What a fashion website needs

Each of these came from a client brief, and each one is now part of a live site.

  1. Made-to-measure appointments

    Gieves & Hawkes take made-to-measure bookings through SimplyBookMe. We connected it through the API, so appointments go into the calendar the team already use, and the booking screens are part of the theme.

    Gieves & Hawkes case study

  2. Suits sold as separates

    Twisted Tailor price the jacket, trousers and waistcoat separately, but the product page has to work as one product. The jacket and trousers each have their own size dropdown, and the basket groups the pieces together.

    Twisted Tailor case study

  3. Sizes remembered across the store

    With MyFitt, customers set their sizes once. They're pre-selected on product pages, collection pages hide styles that aren't in stock in their size, and the settings follow a signed-in customer across devices.

    Twisted Tailor case study

  4. Size guides, wishlists and alerts without apps

    Gieves & Hawkes had twelve apps. We built predictive search, size guides, wishlists that sync to Klaviyo, bundles and back-in-stock alerts into the theme, which took £300 a month off the app bill.

    Gieves & Hawkes case study

  5. Pages beyond the catalogue

    Bespoke, made to measure, the journal, the brand's heritage and the showroom locator each have their own page template, designed in the same system as the shop.

    Gieves & Hawkes case study

  6. A site the team can edit

    Threadology's WordPress site is built on a block theme, so the team can update any page without contacting us.

    Threadology case study

Case studies

Projects and results

Gieves & Hawkes website

Luxury eCommerce, 2023 to present

Gieves & Hawkes

Our second Shopify build from scratch for the Savile Row tailor, finished in two months. We replaced eight apps with theme code, and we also look after SEO, email marketing and consultancy.

  • 85mobile Lighthouse score, up from 64
  • £300a month saved on app fees
  • #1on Google UK for 'luxury suit'
Read the case study
Twisted Tailor storefront

Fashion · eCommerce · AI, 2020 to present

Twisted Tailor

A Shopify rebuild from scratch in eight weeks for the London menswear brand, with eight apps rewritten as theme code, the MyFitt size system and an AI support agent.

  • 8apps replaced with theme code
  • $250a month off the app bill
  • 50%fewer customer service hours
Read the case study
Threadology storefront

Fashion · WordPress, 2024

Threadology

A fast, mobile-first WordPress site on a block theme, with on-page SEO, which the team can edit themselves.

  • 6 weeksfrom start to launch
Read the case study

Services

Services and prices

We scope every project before we quote, and the first 30-minute call is free.

WebsitesShopify rebuilds usually £5k to £25kCustom Shopify themes with sizing, bundles and booking built in.SEOFrom £750 a monthTechnical SEO and content. Gieves & Hawkes reached #1 on Google UK for 'luxury suit'.Email marketingFrom £800 a month, plus setupKlaviyo flows and campaigns. Gieves & Hawkes' wishlists sync straight to Klaviyo.Automation and AIPriced per projectAI support agents, like the one that halved Twisted Tailor's customer service hours.Consultancy£400 a dayWorking alongside your in-house team, as we do at Gieves & Hawkes.

Questions about websites for fashion brands

If your question isn’t answered here, get in touch.

Yes. Gieves & Hawkes use SimplyBookMe for made-to-measure appointments. We connected it through its API, so bookings go into the calendar the team already use, and the booking screens are designed as part of the theme.

Other industries

Print and personalised productsA print room, a supplier to the print trade and a brand that prints thousands of phone cases a week.Trade and B2BTrade integrations, trade pricing and credible sites for suppliers, manufacturers and freight.CharitiesA WordPress site for the JBVC Foundation. We build one charity website for free each month, and charities can apply.Web design in BerkshireOur office is in Bracknell, and we work across the county.

Tell us aboutyour project.

Get in touch

You can also email hello@webgro.co.uk or call 01344 231 119. We reply within one working day.