Webgro - A Bracknell Web Design Agency

Architectural FX Case Study

Wordpress Website Design & Development

Architectural FX - Website design by Webgro

Project Overview

Architectural FX, a distinguished custom lighting manufacturer, approached Webgro with a unique challenge. They sought a bespoke WordPress web design that not only showcased their exquisite lighting products but also enabled customers to unleash their creativity through a custom product configurator. The vision was clear: create a digital canvas where lighting enthusiasts could tailor every aspect of their luminous masterpiece.

Architectural FX - Website design by Webgro

Client Background

Architectural FX, a distinguished custom lighting manufacturer with a rich history spanning over two decades, is renowned for their exquisite craftsmanship and innovative lighting solutions. They approached Webgro with a vision to elevate their online presence and provide customers with an immersive, interactive experience to customise their lighting products.


  • Personalisation Challenge: Architectural FX wanted to offer customers the ability to customise every aspect of their lighting products, from materials and dimensions to brightness and style. Achieving this level of personalisation required a robust and user-friendly configurator.

  • Compatibility Complexities: Ensuring seamless compatibility with a wide range of lighting components and configurations was a key challenge. The configurator needed to adapt to different options and components while maintaining a user-friendly interface.

Scope of Work

  1. Client Collaboration: We began by collaborating closely with Architectural FX’s team to understand their products, vision, and unique requirements. This collaboration was instrumental in shaping the project’s direction.

  2. WordPress Web Design: We designed a visually stunning and user-friendly WordPress website that showcased Architectural FX’s extensive product catalogue and highlighted their commitment to craftsmanship and innovation.

  3. Custom Plugin Development: To power the product configurator, we developed a custom WordPress plugin. This plugin allowed users to personalise lighting fixtures in real-time, providing them with complete control over their lighting designs.

  4. User Experience (UX) Design: Our UX designers focused on creating an intuitive and seamless user experience within the configurator, ensuring that even those with minimal technical knowledge could easily customise their lighting products.

  5. Responsive Web Design: We ensured that the website and configurator were fully responsive, providing a consistent and enjoyable experience across various devices, including desktops, tablets, and mobile phones.

Outcome and Results

The collaborative effort between Webgro and Architectural FX resulted in a stunning digital transformation. The custom configurator empowered customers to design their lighting fixtures with precision and creativity, resulting in a substantial increase in custom lighting orders. The website now serves as a dynamic showcase of Architectural FX’s craftsmanship and innovation, capturing the essence of their brand.

Architectural FX - Website design by Webgro

“Webgro’s expertise and dedication transformed our online presence. The custom configurator has been a game-changer for our business, and our customers love the interactive experience.”

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