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Articles from the Webgro team on building websites, SEO and using AI in a business.

TheGro

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Showing all six articles, newest first.

  1. AIApr 20265 min read

    AI in 2026: the boring wins.

    Every AI hot take is about agents, autonomous workflows, or whatever's on the front page of Hacker News this morning. The wins we've actually shipped this year are far more boring. They're also the ones that compound.
  2. SEOApr 20266 min read

    SEO after AI Overviews: the three levers that still move the needle.

    AI Overviews killed half of organic CTR for informational queries. SEO didn't die, it just got harder to fake. Here's what's still working for our clients in 2026.
  3. StrategyApr 20266 min read

    Shopify vs headless: a framework for choosing in 2026.

    The Shopify-vs-headless debate has become reflexive. The truth is usually less interesting: the right answer depends on six questions nobody's asking.
  4. AIApr 20264 min read

    Five AI integrations that paid back in their first month.

    Most agency AI builds are theatre. But a handful have paid back their build cost in week four, not month four. Here's what actually worked.
  5. Web CraftMar 20267 min read

    The hidden cost of CMS complexity, and why less is faster.

    Most CMS rebuilds aren't about features. They're about complexity. Somebody built for every possible future need, and now nobody can update the homepage without a ticket.

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