The Gro
Thinking out loud.
Essays, experiments, and field notes from the studio. On building better websites, shipping AI that earns its keep, and the crossover where the real work happens.
Strategy
6 min read
Shopify vs headless: a framework for choosing in 2026.
The Shopify-vs-headless debate has become reflexive. The truth is usually less interesting: the right answer depends on six questions nobody's asking.
Apr 2026
AI
4 min read
Five AI integrations that paid back in their first month.
Most agency AI builds are theatre. But a handful have paid back their build cost in week four, not month four. Here's what actually worked.
Apr 2026
Web Craft
7 min read
The hidden cost of CMS complexity, and why less is faster.
Most CMS rebuilds aren't about features. They're about complexity. Somebody built for every possible future need, and now nobody can update the homepage without a ticket.
Mar 2026